Though the Slinky was a staple toy for American children more than Brits, it did make its way over here. Yet if your only frame of reference for it is Slinky Dog from the Toy Story movies or this moment from Ghostbusters II, you're in line for a history lesson about how the metal toy won over a huge audience, mostly thanks to one woman. Billy Madison director Tamra Davis is attached to oversee the story.
While most sources (such as this V&A Museum link) credit Richard James with the Slinky's invention, it was actually a team effort between James and his wife, Betty. And she then took over the struggling business after her husband left her with their six children and a nearly bankrupt company. In an era dominated by male CEOs, Betty James held her own and helped turn the Slinky into a must-have item for kids. Chris Sivertson, Ann Carli and Cristina Curbelo are writing the script, with a shoot pencilled in for next year.
"I am so thrilled to have the opportunity to tell the story of Betty James; a female inventor, business woman and dedicated mother who with her husband Dick James invented the Slinky,” Davis says in a statement given to Variety. “When I read her story I was so inspired by the ups and downs of their rags to riches tale. I had no idea the iconic toy told the story of American innovation, domestic drama and the rise of the female executive. Betty James’ life is a moment in American history where women proved they could not only survive in the face of despair but flourish when the opportunity presented itself. I immediately connected with Betty James. She was an intrepid woman who’s goal in life was to create joy and make people happy."
While Davis' film career has been quieter of late, she's been busy on TV, directing episodes of series such as Dead To Me, Crazy Ex-Girlfriend and The Politician.